
Geographic Market Analyses with PTV Map&Market
- Identify market potential
- Analyze purchasing power data
- Conduct market segmentation
- Ensure coverage and accessibility
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PTV Map&Market enables you to conduct geographical market analyses and display customer data on digital maps to uncover patterns. View your customers, prospects and leads, recognize high-turnover territories and untapped sales opportunities at the glance of a map. Get valuable strategic market insights.
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View spatial connections with these functions
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Market characteristics, demographics and purchasing power
Easily view the market potential of a territory with customizable maps.
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Customer segmentation and competitive analysis
Where are your customers with the highest turnover? Where are your competitors? View your customers, prospects and leads, while keeping tabs on your competitors.
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Market penetration and response analysis
View and compare the market penetration of different regions. Evaluate the conversion rate of your marketing campaigns, and analyses socio-economic factors, as well as customer preferences.
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Coverage and accessibility
Find out wether locations and the area surrounding them fulfill certain criteria and recognise excess supply and shortages in all territories.
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View the flow of goods
See how your flow of goods is organized and view options for optimization.
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Do you have any questions?
Don’t hesitate to contact us. We are happy to answer any questions you might have.