
Geographic Market Analyses with PTV Map&Market
- Identify market potential
- Analyze purchasing power data
- Conduct market segmentation
- Ensure coverage and accessibility
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PTV Map&Market enables you to conduct geographical market analyses and display customer data on digital maps to uncover patterns. View your customers, prospects and leads, recognize high-turnover territories and untapped sales opportunities at the glance of a map. Get valuable strategic market insights.
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View spatial connections with these functions
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Market characteristics, demographics and purchasing power
Easily view the market potential of a territory with customizable maps.
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Customer segmentation and competitive analysis
Where are your customers with the highest turnover? Where are your competitors? View your customers, prospects and leads, while keeping tabs on your competitors.
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Market penetration and response analysis
View and compare the market penetration of different regions. Evaluate the conversion rate of your marketing campaigns, and analyses socio-economic factors, as well as customer preferences.
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Coverage and accessibility
Find out wether locations and the area surrounding them fulfill certain criteria and recognise excess supply and shortages in all territories.
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View the flow of goods
See how your flow of goods is organized and view options for optimization.
Do you have any questions?
Don’t hesitate to contact us. We are happy to answer any questions you might have.