Field force management for healthcare and pharmaceutical
ensure optimal coverage of all territories, pharmacies, drugstores, physicians
optimize direct sales
gain access to more customers
increase efficiency and effectiveness of your sales force
Competition has intensified significantly for both over the counter (OTC) and prescription drugs (RX) due to generic drugs and increased advertising spending. In this competitive environment, the higher quality customer service and support your sales representatives are able to provide, the better.
Drugstores are also under great pressure as they fiercely compete with online shops. They have to keep up with trends and provide a wide selection of products, all while keeping prices low. Additionally, patient transport services are becoming increasingly strained due to the aging US population. They must become more efficient and reliable in order to stay competitive.
PTV Map&Market enables you to provide good service and guarantees a strong in-store presence, both of which is essential for good sales.
How PTV Map&Market helps the healthcare and pharmaceutical industries
Identify and expand untapped sales potential
Place sales staff strategically
Optimize route planning for less time on the road and more time with store managers
Create well-balanced sales territories (e.g. number of customers, sales potential)