
Performing Geographic Market Analyses with PTV Map&Market
- Identify market potential
- Analyse purchasing power data
- Carry out market segmentation
- Ensure coverage and accessibility
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PTV Map&Market enables you to carry out geographical market analyses, display customer data on digital maps and thereby visualise regional connections. Identify your company's A, B and C customers, recognise high-turnover territories and untapped sales opportunities with just one glance at the map. Derive valuable insights for your marketing strategy and plan communicative measures.
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Make spatial connections visible with these functions
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Market characteristics, demographics and purchasing power
Recognise the market potential of a territory quickly. Pick display and colouring and include symbols as you wish.
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Customer segmentation and analysis of competition
Where are your customers with the highest turnover, where are your competitors? View your A, B and C customers and keep tabs on your competitors.
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Penetration and response analysis
Present and compare the market penetration of different regions easily. Evaluate the response rate of your marketing campaigns and analyse socio-economic factors as well as preferences in the corresponding area.
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Coverage and accessibility
Find out wether locations and the area surrounding them fulfill certain criteria and recognise excess supply and shortages in all territories.
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Visualisation of flows of goods
How are your flows of goods organised? Discover options for optimisation at one glance.
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Do you have questions?
Don’t hesitate to contact us. We are happy to support you with any questions and problems you might have.