Performing Geographic Market Analyses with PTV Map&Market

  • Identify market potential
  • Analyse purchasing power data
  • Carry out market segmentation
  • Ensure coverage and accessibility

  • PTV Map&Market enables you to carry out geographical market analyses, display customer data on digital maps and thereby visualise regional connections. Identify your company's A, B and C customers, recognise high-turnover territories and untapped sales opportunities with just one glance at the map. Derive valuable insights for your marketing strategy and plan communicative measures.

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  • Make spatial connections visible with these functions

  • Screenshot of PTV Map&Market showing how to conduct market analyses based on demographic data

  • Market characteristics, demographics and purchasing power

    Recognise the market potential of a territory quickly. Pick display and colouring and include symbols as you wish.

  • Screenshot of PTV Map&Market showing how to conduct market analyses based on competitor and customer data

  • Customer segmentation and analysis of competition

    Where are your customers with the highest turnover, where are your competitors? View your A, B and C customers and keep tabs on your competitors.

  • Screenshot of PTV Map&Market showing how to display and compare market penetration of different states in the US

  • Penetration and response analysis

    Present and compare the market penetration of different regions easily. Evaluate the response rate of your marketing campaigns and analyse socio-economic factors as well as preferences in the corresponding area.

  • Screenshot of PTV Map&Market showing how to conduct market analyses based on factors such as coverage and accsibility

  • Coverage and accessibility

    Find out wether locations and the area surrounding them fulfill certain criteria and recognise excess supply and shortages in all territories.

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  • Visualisation of flows of goods

    How are your flows of goods organised? Discover options for optimisation at one glance.

  • Do you have questions?

    Don’t hesitate to contact us. We are happy to support you with any questions and problems you might have.

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