• Deciding where to open a new location is of great strategic importance for any company – especially in the retail industry. Whether you are opening a new production site, a warehouse or a branch: The wrong decision wastes resources, and leads to additional negative consequences such as inefficiencies in your distribution network or bottlenecks in your logistics chain. PTV Map&Market provides the data and analytics needed to make a well-informed decision and thereby gives you planning security for costly investments.


Location optimisation – automated, fast and reliable

  • When searching for new locations and planning sites, PTV Map&Market supports you with high-performance algorithms that process large quantities of data at an exceptionally high speed. The search also considers all limitations and specifications. Expanding or consolidating, planning a new site or optimising an existing location: The software provides you with concrete suggestions, determines coverage levels and catchment areas of potential locations and displays the results based on address or area levels. Furthermore, the software simulates alternative solutions and savings potentials.

  • Location planning with PTV Map&Market: All advantages at a glance

    • Calculate the number of locations needed to provide the best possible service to your customers.
    • Find out how many stores you need to meet your sales targets.
    • Identify suitable locations based on the sales potential, target group density and infrastructure.
    • Determine coverage levels and accessibility based on spatial and temporal distance around your location.
    • Find ideal places to live for new sales representatives.
  • Do you have questions?

    Don’t hesitate to contact us. We are happy to support you with any questions and problems you might have.