• Competition has intensified significantly for both over the counter (OTC) and prescription drugs (RX) due to less possibilities for price fixing and increased advertising spending. As a result, consumers have become more insecure and are increasingly relying on their pharmacists’ and healthcare professionals’ recommendations. In this competitive environment, the higher quality customer service and support your sales representatives are able to provide, the better.

    Drugstores and perfumeries are also under great pressure as they fiercely compete with online shops. They have to keep up with trends and provide a wide selection of products, all while keeping prices low. PTV Map&Market enables you to provide good service and guarantees a strong in-store presence, both of which is essential for good sales.

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  • How PTV Map&Market helps the pharmaceutical and lifestyle industry

    Direct sales:

    Retail and trade:

    • Create optimised visit schedules and routes
    • Arrange visits according to individual frequencies and criteria
    • Benefit from improved customer service
    • Identify ideal pharmacies, drugstores and stores for marketing campaigns
  • “PTV has provided us with an optimal solution for planning our visits that fully considers the industry-specific requirements.”

    Frank Geßner (Boehringer Ingelheim Pharma – Pharmaceuticals)

    How Boehringer Ingelheim Pharma works with PTV Map&Market

  • Do you have questions?

    Don’t hesitate to contact us. We are happy to support you with any questions and problems you might have.