#MobilityisaHumanRide: PTV campaign to raise awareness for the importance of human-centered mobility
- The aim is to draw attention to the issue of mobility as a fundamental right
- Part of the campaign is a donation to the World Resources Institute, supporting a mobility project
- Campaign was part of industry event in Berlin
Karlsruhe, 7 September 2023. While many people take their ability to move around freely for granted, there are millions around the globe who are denied this fundamental right. To bring attention to the significance of human-centered mobility in ensuring access to society and public life, PTV Group – part of Umovity - launched the campaign #MobilityisaHumanRide earlier this year. This impactful initiative was now part of the public transport event Zukunft Nahverkehr in Berlin.
Mobility is a prerequisite for social participation. Those without access to transportation face exclusion from society, with limited opportunities and possibilities in life. With the campaign and theme that claims mobility as a human ride, PTV wants to underline the importance of planning and creating accessible mobility solutions based on the diverse needs of humans. Public transport and sustainable, inclusive modes of transportation play a pivotal role in this aspect.
Therefore, the campaign and theme were also picked up by Deutsche Bahn within the industry event Zukunft Nahverkehr which is currently running in Berlin. The slogan was inspired by Viva con Aqua, an organization that promotes access to clean drinking water by claiming that “Water is a Human Right”. Like water, mobility is a basic need that should be fulfilled for everyone. Michael Fritz, co-founder of the charity organization also supported #MobilityisaHumanRide with his post on LinkedIn.
Christian U. Haas, CEO of PTV Group and Econolite unified under the brand Umovity, said: “Access to mobility means access to society – to education, to jobs, to leisure. With the #MobilityisaHumanRide campaign, we want to increase the global awareness of this fundamental right and the imperative of sustainable mobility accessible to all. As with our technology, we want this message to have a clear impact on creating better mobility. We extend a warm invitation to people from every corner of the world and diverse backgrounds to join us in this endeavor.”
PTV will donate to WRI
PTV invites everyone to participate in spreading the message by sharing a photo of themselves holding a cardboard sign bearing the slogan "Mobility is a Human Ride," along with a statement on the personal need for and importance of mobility.
To underline their commitment, PTV Group will donate 1 Euro for every corresponding LinkedIn post to the World Resources Institute (WRI) to realize a mobility project. WRI works globally and in focus countries to meet people’s essential needs, to protect and restore nature, and build more resilient communities. To ensure the contribution counts, the hashtag #MobilityisaHumanRide and tag @PTV Group should be included in the post.
Don't miss this opportunity to be part of a movement that underlines the right to mobility for all. Join us in spreading the message #MobilityisaHumanRide. More information as well as a collection of posts can be found online https://www.myptv.com/en/mobilityisahumanride
PTV Group is a leading global software company for traffic planning, simulation, and real-time management. With more than 40 years of experience in the field of mobility, the Germany-based company provides software products based on proprietary algorithms ranging from microscopic and macroscopic modeling and simulation of traffic to real-time traffic management, benefiting more than 2,500 cities and municipalities. Bridgepoint acquired a majority stake in the company in January 2022 in order to further accelerate its growth together with shareholder Porsche Automobil Holding SE. Since 2023 PTV Group and Econolite are united under the brand Umovity.
Umovity (PTV Group & Econolite). Mobility for Humanity.
Umovity is a global market leader for end-to-end traffic management and transportation technology that takes a holistic approach to provide safer, smarter, and more sustainable Mobility for Humanity. Uniting the best-in-class solutions for intelligent traffic management systems, cloud-based adaptive traffic control, real-time traffic management software, controllers, cabinets, and sensor products by Econolite, and simulation and predictive modeling software by PTV, Umovity enables innovators and decision-makers in politics, municipalities, and industry to shape smart and livable communities, multimodal mobility, as well as Connected and Autonomous Vehicles (CAV). For more information, visit www.umovity.com.